Why it’s important to implement a conversion pixel? A conversion pixel is a piece of code that records the consumer interaction set as marketing goal on the advertiser’s site or App, for example a purchase on an e-commerce site or an App Install. OfferMetrix smart algorithm is designed to optimize your Bidding Strategy, taking as […]
Category: Getting Started
How to add an App Offer
Offers refer in general to products, services or specific brands. For example, an offer could refer to Mobile App downloads (i.e., download Get Taxi on Google Play). App Offers contain the basic information that it is needed to set up the campaigns attached to them and track their performance. Mobile App Offers Click Off-ramp tab and select from […]