In order to ensure you track successfully with Offermetrix, we must have the ability to know and attribute a conversion that was generated as a result of the traffic sent to your website or app. Conversion events vary by business, but usually are one of the following: Lead Sale Subscription Email opt-in Installation In-app purchase […]
Category: Tracking
How to create Tracking URLS
Tracking URLS are the means that OfferMetrix uses to measure and determine where the traffic driven to Advertiser’s offer is coming from. Tracking URLs associate every click with a subsequent conversion (lead, sale, subscription, install, etc.) which is attributed to the publisher responsible for generating it. To build Tracking URLS, OfferMetrix tracking parameters need to […]