Why it’s important to implement a conversion pixel?
A conversion pixel is a piece of code that records the consumer interaction set as marketing goal on the advertiser’s site or App, for example a purchase on an e-commerce site or an App Install.
OfferMetrix smart algorithm is designed to optimize your Bidding Strategy, taking as main criteria your conversion goal: sales, leads, subscriptions, installs, in-app purchase, etc. Whatever your conversion goal is, it needs to be communicated to our platform and this is how conversion pixel comes into play.
To make the most of OfferMetrix’s algorithm it is mandatory to implement our pixel to notify our platform the conversion event. By the same token, if you choose manual spend it is also important that you have a performance objective as it will allow you to see the conversions on the report and make optimization decisions.
What tracking method does it support?
Choosing the Type of Tracking Method will depend on many factors. Some things to consider:
- Server Postback is the most accurate method for tracking conversions because the communication of the conversion is happening between your server and the OfferMetrix server.
- iFrame Pixels are the most flexible and therefore the most encourage implementation. However, these are still relying on the user’s browser and therefore may be slightly inaccurate.
- Image pixels have the main limitation that it will only have the ability to fire one other pixel and so is not the most recommended.
OfferMetrix recommends Server Postback pixel as the most reliable option and the easiest to implement. You need to work with a tracking tool to have the possibility to implement the Postback or use OfferMetrix as a tracking tool. On the contrary, if you don’t have the ability to work with Postback, our platform also supports IFrame and Image pixel.
